Search Engines (Google, Bing, Yahoo & others) are only as good as the programmers make them. And they are good at their jobs! However there are billions of web pages for them to make sense of and return a result they think you are looking for. So when they read your site, they need to be able to quickly find out what it's all about.
Most sites on the web weren't built with search engines in mind. Sure they may look great, but if the search engines can't make a quick determination of what is presented there, they'll either give it very little ranking, or file it somewhere else.
The very first step of an Internet marketing campaign is to set up your website goals. The success or failure of that site depends on how specific your goals are defined.
Lead Generation - attract new customers and contact information so you can sell them your product or service
Sales - some products are perfect for selling online
Branding - getting the word out about your company or organization
These goals are all different. Consider what you really want to accomplish before picking a domain name or building a website. Search Engine Marketing is an investment. It costs time and money, but can be one of the most cost-effective methods to marketing your business.
The web development team has studied search engines for as long as they have been around. Our optimization specialists can readily discover flaws in an existing site, and fix it. Sometimes these are just minor changes, or it may require an overhaul.
Each site our team works on is built with both on-page programming and off-page SEO techniques. The Lenox Media crew has professional programmers, copywriters, link builders, web analytics experts, keyword researchers and designers who work together to ensure your website if fully optimized for search engines. Meaning your website will be found. We understand the on page content creation and keyword optimization required for strong search engine rankings. Contact us today for a no cost estimate for taking your website to the next level.